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My
name is Chris Casel and although I've been
in the mortgage business for just ten weeks, I
have already funded four loans and have three
more in my pipeline. My first purchase transaction,
a referral from my realtor partner, funded yesterday.
My Myers website is my marketing vehicle and it
already ranks on Google's first page, because
every two weeks I plug my key words into my SEO
tools provided by Myers. The result? My phone
rings, and this morning I took an application
at 7:00 AM!
Getting
my Myers website was one of the first things I
did to establish myself in my new career. I work
in a professional establishment with people who
have lots of experience. Having a professional
website bolsters my image and assures people I'm
not just some guy working in a basement. My
website tools help people determine what they
can afford, without me having to take the time
to explain all the loan programs ahead of time.
Plus, my site is really easy to maintain. It takes
just a few minutes to give my site a fresh look
whenever I feel like it.
My
website gives me the huge competitive advantage
of being available twenty-four hours a day. On
my voicemail message, I promise to get back to
callers in one hour, and tell them to please visit
my website. The first thing I do in the morning,
even before coffee, is to check my email to see
if I have new leads.
Google crawls my site every couple of weeks, so
it's critical for me to regularly take the time
to work on my keywords. Utilizing the SEO tools,
I enter different tags, descriptions and keywords
for each one of my three dedicated pages. Today
I found my listing on the first page of Google
when I typed in seven of my key phrases. I
also take advantage of the secure online 1003.
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One of my realtor partners includes my mortgage
information with her listings, and that information
links to my site.
I've been in the business just about 10 weeks
and I already have a "favorite" website
story. I considered getting a lighted roof sign
for my car, but I didn't want to be mistaken
for a taxi or the pizza delivery guy, so
I decided upon license plate frames that display,
"Bay Area Loan Guy" and my web address.
I wondered if the frames might look cheesy,
until I remembered I was going to get a roof
sign. This morning on the way to work I was
stuck in traffic. When I arrived at work I received
an email. The sender wrote, "Hi, I'm
the guy who was sitting behind you on the on-ramp,
and I'm looking for a refi!"
Converting
a cold call to a business relationship is a
skill I'm continuously developing. I've discovered
that some Internet shoppers just want numbers
and are very "cold". I concentrate
on earning their loyalty by building trust.
Trust, I've discovered, is more important than
experience.
My
strategy for success over the next twelve months
is to be funding nine loans per month by the
end of the year. I expect to accomplish this
by emphasizing excellent customer service. I
recently received a purchase transaction that
could have gone to a well-known, online mortgage
company. The client told me that he even has
stock in the online mortgage company and gets
discounts from them. My client felt that
I was more available, and that I asked the right
questions. This is the type of service I plan
to deliver consistently, which will in turn
secure my successful future in the mortgage
business. I aggressively market the Myers Mortgage
Payment Sweepstakes. I've placed fishbowls at
Asian noodle houses where engineers have lunch.
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